ActionKit

Features: Click below for details

• Blast Email

  Easy-to-use templating and flexible targeting.

  
  

  • Templates: Customize your emails to match the look of your current communications.
  
  
  • Editing: What-you-see-is-what-you-get.
  
  
  • Targeting: By geography, action history, custom tags, or use SQL to target by any field.
  
  
  • Testing: Optimize with A/B subject line and easy landing page testing.
  
  
  • Fast delivery: Up to hundreds of messages per second.
  
  
  • Independent IP address: You aren't affected if other clients have spam problems.
  
  
  • Monitoring: Make sure that your messages aren't spam-blocked.
  
  

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• Secure Fundraising

  One-time and recurring donations, with micro-targeted asks.

  
  

  • Gift maximization: Easily set suggested amounts based on past giving or offer premiums.
  
  
  • Completely customizable ask pages, via ActionKit's API.
  
  
  • SSL encryption for all transactions.
  
  

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• List Building & Advocacy

  Petitions, surveys, letters and calls, with advocacy best practices built in.

  
  

  • Flexible targeting: Choose state or federal legislators or add a custom target.
  
  
  • Integrated tell-a-friend, including Facebook Connect.
  
  
  • Surveys: Create user surveys or add a survey question to a petition or other action.
  
  
  • Blast fax and PDF generation for delivery to legislative targets.
  
  
  • Sign up widget: Let activists sign up through your blog or anywhere else, without leaving the page.
  
  
  • Custom fields: add user fields and action fields.
  
  

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• Report Generation

  Using our pre-built reports, or any query you care to write.

  
  

  • Extensive tracking: Opens, clicks, actions, sign ups, unsubscribes, bounces and referrals, in total and by source.
  
  
  • Use tags to track by campaign or other criteria.
  
  
  • Canned reports on list growth, actions, donations and email detail.
  
  
  • Direct database access: Use SQL for advanced analysis.
  
  

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• Documentation & Training

  We'll get you rolling, and provide writeups on tools and tactics.

  
  

  • Get started quickly: We'll help you migrate and train you on the tools.
  
  
  • User manual and built-in tips for less technical users.
  
  
  • Organizing practices: guidance on the practice and philosophy of organizing, from our years of experience with clients like MoveOn.org.
  
  

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• Responsive Support

  Directly from ActionKit developers.

  
  
  • Rapid response support for day-to-day issues.
  
  
  • 24-hour emergency support.
  
  

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• Open Developer API

  Customize any form and build your own applications on our platform.

  
  

  • Custom forms: all forms are customizable, and can usually be hosted in your content management system or existing website.
  
  
  • Live data access: no lock-in; build your own application on our database, integrating with our tools.
  
  
  • Submit user actions and send email from within your own custom-built applications.
  
  
  • Detailed documentation allows your designers and developers to go to town.

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• Server Reliability

  Infrastructure you can rely on, period.

  
  

  • N+1 redundant hosting environment.
  
  
  • Load-balanced web servers.
  
  
  • State-of-the-art MySQL hardware with solid-state disks for maximum performance.
  
  

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• Ongoing Development

  New features at no additional cost

  
  

  • We'll add more features over time, to which you'll have access at no extra cost.
  
  
  • We plan to add a tool for member-organized houseparties in the coming year, as well as letters-to-the-editor and automated recurring emails.
  
  
  • We've previously developed tools for get-out-the-vote campaigns and voter registration.
  
  

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