ActionKit

Tools to build a movement


Modeled on the organizing toolkit used by MoveOn.org and built by the same development team, ActionKit is flexible, reliable software for online advocacy and fundraising.

Radically open. Rock solid. Easy-to-use.

Interested in learning more?


"Without We Also Walk Dogs, our campaigns would be impossible" -- Wes Boyd, Co-founder of MoveOn.org

Features: Click below for details

  • Blast Email

    Intuitive email blast creation and flexible targeting.


    • Match your existing look or create new ones.

    • Customize with click-to-insert user data like name or district and conditional content that varies by state or other fields.

    • Target by location, action and donation history, custom fields and tags, or use the report builder to target on any field.

    • Optimize with A/B subject line and easy landing page testing.

    • Deliver up to hundreds of messages per second.

    • Schedule mailings or make them recurring.

    • Improve deliverability with your own IP address; you aren't affected if other clients have spam problems.

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  • Secure Fundraising

    One-time and recurring donations, with micro-targeted asks.


    • Easily set suggested amounts based on past giving, accept "in memory" gifts or offer premiums.

    • Customize your ask and thank you pages.

    • SSL encryption for all transactions.

    • Accept donations in most currencies.

    • Easily refund and manage donations through our interface.

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  • Advocacy & List Growth

    Petitions, letters, surveys, calls, letters-to-the-editor -- with best practices baked in.


    • Choose state or federal legislators or add a custom target; geo-coding displays the correct target to the user.

    • Integrated tell-a-friend and social media sharing.

    • Survey builder for easy creation of user surveys.

    • Flexible signature delivery to advocacy targets including automated e-mail delivery.

    • Widget to let activists sign up through your blog or anywhere else, without leaving the page.

    • Sophisticated user search and easy updating manually or via CSV upload.

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  • Events

    Easy set up of centralized events and a complete toolset for supporting user-hosted events.


    • Event management tools for staff.

    • Click to use content and targeting options for event recruitment emails.

    • Easy-to-use tools for event hosts and options for providing host materials and reminders.

    • Customizable built-in reports for analyzing events.

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  • International Organizing

    Multi-lingual campaigns, international events, and donations in other currencies.


    • Communicate entirely with users in their language, including mailings, error messages, privacy policy, etc.

    • Use our built-in translations for Spanish, French and Portuguese, or create your own translations for any language.

    • Target mailings by user language.

    • Display combined results for page translations.

    • Our sophisticated fundraising tools work with US Dollars and other currencies.

    • Recruit users to events near them all over the world.

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  • Report Generation

    Built-in reports, a sophisticated query builder, and complete access to all your data.


    • Track everything - opens, clicks, actions, sign ups, unsubscribes, bounces and referrals, in total and by source.

    • Use tags to track by campaign or other criteria.

    • Customize our canned reports on mailing results, list health and growth, actions and donations.

    • Easily create your own reports with our report builder or write your own SQL for more advanced analysis.

    • Schedule reports to be run and distributed by email.

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  • Responsive Support

    Online support directly from ActionKit developers, plus extensive documentation.


    • Rapid response support for day-to-day issues.

    • 24-hour emergency support.

    • Data migration and training on the tools.

    • User manual and built-in tips for less technical users, plus examples of customizations by other clients.

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  • API & Developer Tools

    Robust tools for data integration and custom application development, plus ownership of all your own data.


    • Customize any form using our CMS or use another CMS and host your page externally without sacrificing functionality.

    • Use live data access to build your own application on our database, integrating with our tools.

    • Submit user actions and send after-action emails from within your applications.

    • Detailed documentation allows your designers and developers to go to town.

    • Clients and vendors have used our APIs to build tools for volunteer management, after-action testing, call lists and GOTV, and integrations with other software.

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  • Reliability & Ongoing Development

    Infrastructure you can rely on, period.


    • N+1 redundant hosting environment.

    • Load-balanced web servers.

    • State-of-the-art MySQL hardware with solid-state disks for maximum performance.

    • Regular releases of bug fixes and new features - available to all clients at no extra cost.

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